Behind My Brand

From one DIYer to another - we want to help you take at least one thing off your plate so that you can continue to do what you love and what you were made to do.
We know that running a business is overwhelming to say the least. You probably just wanted to share your passion with others, but didn’t realize all the other fluff and stuff that goes into it - the website, the marketing, the flyers, banners, social media. UGH!
Not to mention what style to use for all of these things that fits your business or maybe you don’t even have a style.

Sound a little too familiar?

Based in Turlock, CA
B.A from Southern New Hampshire University
Based in Turlock, CA
Graphic designer hiking, one of her favorite hobbies.

Get to Know Me

Hi, I'm Kaylie

My experience in data analysis taught me how statistics can serve as a roadmap to guide design. As a graphic designer, I dig into data to determine what will engage an audience effectively. 

Graphic design is much more than just making something look pretty – although that’s definitely important! There is also a massive amount of strategy and collaboration that brings each project to its polished, published format. 

Whether it’s a new logo, webpage, or e-newsletter, your customers will immediately recognize it’s your business with just a glance. How? Because my job as a designer is to make your branding stand out from the competition and transition flawlessly between mediums.

From the tiny details of choosing the perfect hue, to the big picture of creating a seamless overall brand experience, my passion is to help small businesses feel confident in all of their designs.

Graphic designer hiking, one of her favorite hobbies.

Hi, I'm Kaylie

My experience in data analysis taught me how statistics can serve as a roadmap to guide design. As a graphic designer, I dig into data to determine what will engage an audience effectively. 

Graphic design is much more than just making something look pretty – although that’s definitely important! There is also a massive amount of strategy and collaboration that brings each project to its polished, published format. 

Whether it’s a new logo, webpage, or e-newsletter, your customers will immediately recognize it’s your business with just a glance. How? Because my job as a designer is to make your branding stand out from the competition and transition flawlessly between mediums.

From the tiny details of choosing the perfect hue, to the big picture of creating a seamless overall brand experience, my passion is to help small businesses feel confident in all of their designs.

At the heart...

Solid Research

Our designs are based on solid research of your brand and it's competitors to get ahead in your niche. We aren't afraid to get into the data around here (it's actually a lot of fun!). We make sure to dig deep and ensure that designs delivered to you will be strategic in how they speak to your customers.

Strategic Planning

We incorporate strategy at every step in your ✨personalized✨ design process. Making meaning from the research is a crucial step to making your brand stand out, but we also make sure to strategize with you so that we can make your brand authenticto your unique values.

Stunningly Creative

Our creativity goes beyond the designs - they are unique to you and what makes your brand unique. We make sure to personalize the whole experience - from choosing the perfect hue to the overall layout - so that you walk away with designs that you are proud to show off as part of your business.

Graphic design aside, what else do I do?

Graphic designer went to Burney Falls
Hiking
Yes, I literally chase waterfalls & love every second of it! Being outdoors brings me joy and peace.
Graphic designer's cats, Mango and Olive
Cat Mom Life
My two kitties, Mango & Olive, keep me on my toes. They’ll probably make a guest appearance walking across my keyboard during our next Zoom meeting.
Graphic designer's succulent plant.
Try to Keep Plants Alive
As an aspiring plant mom, I *try* to keep my plant babies happy, but I don’t have a green thumb. At least the cacti are thriving! The others… not so much.
One of the graphic designer's favorite books
Escaping Reality
Although I’m not picky as to what genre I’m reading, I typically go for fantasy novels where I can escape the day-to-day for a little while.
Graphic designer went to Burney Falls
Hiking

Yes, I literally chase waterfalls and love every second of it! Ive been to many waterfalls in California and want to visit other states to see theirs! Being outdoors brings me joy and peace.

Graphic designer's cats, Mango and Olive
Cat Mom Life

My two kitties, Mango & Olive, keep me on my toes. Whether they’re begging for food, having zoomies, getting into mischief,  or walking across my keyboard, they’ll probably make a guest appearance in our next meeting.

Escaping Reality

Although I’m not picky as to what genre I’m reading, I typically go for fantasy or romance books where I can escape the day-to-day for a little while.

Shameless Plug…

I can’t quite get away from design in my spare time. (I love it too much…) I make bookmarks for some of my favorite books over on Book Marks the Spot.